There are a whole new bunch of projects posted on Indiewalls and just browsing through them makes me drool. I was thinking how at the beginning, working to a brief offered less flexibility and how it was difficult for me to limit myself to a concept. Today, that has changed drastically. Its exciting to work towards a concept and it allows me to challenge myself each time.
A project that I pitched to yesterday was for artwork for guest rooms of a hotel in Dallas. In the brief, the client explained that they were looking for something 'fresh and clean with a little whimsy'. The hotel is located close to upscale shopping so they were looking to incorporate fashion into the artwork without it being in your face.
Here is what their mood boards look like
The first thing that caught my eye was the modern neutral palette and I adored that. The grays, soft blushes and hints of gold is what I live for these days. I wanted to offer something that would complement this design aesthetic. Something simple yet striking which wouldn't overwhelm the guests. I ended up pitching my maroon diptych which was originally a color study of this stunning permanent maroon by Golden paints. After pitching those, I'm thinking of creating more artwork for this project but incorporating gold and blush as well. Here's what my pitch looked like